KFC x Street Fighter 6 Collaboration Introduces Chef Colonel Sanders as a Playable Character

Chef Colonel Sanders may not be available on the KFConsole, but he is a playable character in Street Fighter 6. Between July 7th – August 31st, players who use The Colonel avatar can get a combo at participating KFC restaurants. This was made possible in the SF6 Battle Hub’s Body Shop Kiosk, which enables players to modify and / or create entirely new characters in the Avatar Creator.
To play as Chef Colonel Sanders, simply enter recipe code WFFCHCV5A in Street Fighter 6. For the freebies, players need to complete a hit combo, record it, upload the footage and then tag KFC_Canada on social media for a chance to receive a $50 KFC gift card. The game has become so popular that it sold 1-million copies on Steam in just days and then went on to break the all-time concurrent record player count for a paid fighting game upon release just 24-hours later.
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Right now, every brand wants to get into the world of e-sports. With the introduction of ‘Recipes’ to ‘Street FIghter 6’, we saw an opportunity to connect with gamers organically through our most iconic brand asset – and create a value exchange that’s authentic to the gameplay itself,” said Azim Akhter, Marketing Director at KFC Canada.